In big cities, there’s almost a hospital or clinic on every corner, and patients have dozens of options to choose from. That’s why you want your healthcare facility to stand out.
Doctors’ exam rooms are often boring places to be. At worst, they resemble a prison cell. While they sit and wait, the patients may try staring at random items in the room or looking at a wall chart or photo over and over again to pass the time. As the time crawls by, patients are left thinking, “Did they forget about me?”
After a long wait, the nurse or doctor shows up and asks a few questions that the patient has likely already answered earlier. By then, all the patient wants to do is GET OUT OF THERE, sometimes not even caring why he or she came to see the doctor in the first place.
Most exam rooms provide patients with an experience that results in little to no patient engagement. However, recently we tried something new at a healthcare conference, and it kept people engaged. We offered a Kinect 360–driven custom program that invites patient interaction with games and music. The program provides interactive personalized messaging.
Everyone who saw the AI just had to stop and try it out, and each person walked away with a smile on their face. That’s how we know that our easy-to-use program can improve patients’ experience in the exam room. Not only that, it can reduce patients’ anxiety and take their minds off their problem while they wait.
Our technology offered an impressive UX disruption at our healthcare conference. People did not expect to have fun, they did. How can technology help you repeat that experience for patients in your office?
Based on the feedback we got at the conference, it’s time to break away from the old school customer experience. While the industry is busy making improvements to cost and back office issues, no one else seems to be thinking about how to bring a smile to patients’ faces and how to improve patient experience and retention.
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