While the design isn’t currently top of the mind for CIOs, the data is making a case for it.
According to the McKinsey 2018 design report, investments in design increased revenues by 36% and shareholder value by 45%. The ability to prototype apps and test on a group of patients make the investments tangible.
While investments in technology cost millions of dollars, a small design team can create exponential value at a fraction of the cost.
The best evidence is other industries who have been on a similar path. Salesforce beat Oracle. Slack has grown to a billion dollar enterprise. To create a competitive moat, the brand has to be at the center of the experience. Hospital and facility are already asking for it. And it’s great for the hospital’s brand to attract and retain patients. While brand value sounds intangible, it’s a become a huge differentiator between competitors.